Norfazilah Abdul Rashid

Co-Founder/ Advisor

Norfazilah is responsible for the operation and finance of EMU, also an advisor to ensure growth and sustainability of the business.

She is currently employed full-time in a private Firm where she has gained vast experience in Project Administration, over a span of more than 20 years.

She founded SWL’s Selections (SWL) in 2012, an online store selling shawls and accessories. Her experience in online selling has brought SWL further to be appointed agents for various apparels in the region and internationally. SWL subsequently launched their own collection and has made it on their 1st fashion runway recently at Festival for Good.

Norfazilah further co-founded Enterprising Mums United LLP (EMU) in 2016, a business and marketing consultancy Firm which aims to guide single mums and stay at home mums to enhance and develop their small businesses. Apart from mentoring, EMU occasionally will organize and select events to showcase these mumpreneur’s products. This is also an avenue for them other than gaining experience in retailing their product but also a platform to get-together, motivating and empowering each other.

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