Our Story

Every mother has a story and this is ours..

As mothers, we clearly understand the challenges faced by single mums struggling to make ends meet and stay-at-home mums (SAHMs) from low/middle income families’ (with young children) financial constraints. These are the main reasons that inspire these mums to venture into business, to earn extra income. Their business is usually done online or from home to reduce operation cost. It might be difficult for them to imagine owning a shop space due to operation cost along with time constraint to manage the shop apart from managing the family.

Our purpose is to bring like-minded mums together in a non-competitive environment. Thus, Enterprising Mums United LLP (EMU for short), a social enterprise, was set-up in September 2016. EMU, a business and management consultancy firm that provides a platform for mums with crafty skills to get-together, help to grow/expand each other’s business and share their skills to encourage a sustainable community of mums that enables them to provide for themselves as well as trading, bartering or selling something they produce for the betterment of their lives.

Simultaneously, EMU aids in improving product awareness as well as branding and assist entrepreneurial mothers to identify their target market and their needs. This is also beneficial in the event when the mothers wish to expand their business into the market place permanently whilst empowering their lives at the same time.